Sunday, September 28, 2008


Last Monday my PR class watched a video about the website YouTube. It was very interesting to see how in months the number of videos posted on this website. It is truely a tool for public relations professionals.

PR professionals could use YouTube to promote their company and/or event. I believe they should be careful however, what and how they promote their organization. YouTube's biggest audience are, if I recall, ages 18 - 35. If you are a company that promotes a product for senior citizens, this channel may not be a good one to choose. Also, with so many spoofs of YouTube's vidoes, the organization needs to be careful what product they show on YouTube. In the video we watched in class there was a car company that promoted their new SUV on YouTube. There was a spoof made about how this SUV is destroying the Earth by how much gasoline it takes. Being able to promote your companies ideas, values and products on YouTube could benefit the company greatly. However, being careful about what and how you promote these ideas, values and products will only help.

If I had a client that was promoting a product for ages 18 - 35 I would have to do something unique to catch the eye of millions. The whole idea of producing a video for YouTube is to get as many people to watch the video as possible. Thinking outside the box and not doing the same thing over and over can only help. Depending on the product you are trying to promote a PR professional could make the video touching, look like a home video, funny, amusing and/or make a music video. Having a commercial like someone would see on television will not do that great on YouTube, but thinking outside the box and doing something different will make an impact on the product you are promoting.

PR professionals need to realize that a website like YouTube can be very helpful when promoting a product. However, they need to realize that it could potentially back fire and harm they companies image. Planning, research and preparation are key to producing a video for YouTube.

Friday, September 19, 2008

My Dreams After School

Lets first start off by telling you why I decided to go to graduate school. When I was about ready to graduate from Northwest Missouri State University I had my mind set on getting a job and making money. Like most college students, who had been going to school for 3/4 of their life, I was tired. Tired of going to class, studying, reading and taking the dreaded midterm and final. I wanted a job!!!

I started to look for a job. I was getting a degree in public relations and speech communication and wanted for a job that I could use my skills in. With the economy going down the drain, there were few jobs out there for someone who wanted to go into pr with little experience. I wanted to do something I would be happy with, not something I would dread. I looked and looked and looked, but could not find anything I would be with so I turned into a new direction which was looking at graduate schools.

I ended up coming to Missouri State, which I believe is a good decision. After two years of graduate school and hopefully earning my masters I will be able to get a job I will be happy with. I would love to do public relations/media relations for a professional sports team. I know that certain field is very hard to get into and luckily I have another interest. I am very interested in crisis communication and would love my internship this summer to be in that field. I'm interested in crisis communication because I believe it would be very challenging. Every day it would be something different which I would love.

After graduating I will be on the job hunt again. Hopefully this time I will find something I would to do.

Monday, September 15, 2008

Blogging for class

I set up this blog in class. We'll see how many postings will be on here by the end of the semester.