However, social media news releases are great tools for PR professionals. By writing these types of press releases you get your information directly to your public. There is no need of going through the media anymore if you do not want to. These press releases also have very important rules to follow in order to get the press release noticed in searches more. Two things a PR professional can do is enrich the press release with key words and also place links to certain pages within your website. By doing just these two things can help your press release come up into searches and also place potential customers into your website.
There are many new rules to using social media news releases and I am certain they will end up changing sooner than later. As of right now PR professionals should use this type of release because it is yet another way to get your companies information directly to their public and potential customers.