Saturday, November 8, 2008

IMC Is The Way To Be

IMC is not a new term and in fact it has been around for well over a decade.  IMC, or integrated marketing communication, according to the Marketing Power Dictionary can be defined as a holistic approach to promote buying and selling.  What they mean by a holistic approach is that a companies marketing, promotion, advertising and public relations would be a cohesive approach.

There are many companies that put this approach into practice.  I believe that there are many reasons to hire a company that puts IMC to your advantage.  The main reason to hire a company like this is so that all of your outgoing messages between different media are consistent throughout.  Having a consistent message going to your public is very important.  A company would not like to send out three competing messages that communicate several messages to their customers.  By having a succinct approach and communicating one message to your customers will only help your business and help customers return for more than one purchase.

IMC is a great thing for any company.  Putting IMC into practice will only benefit your company.  Having the company's marketing, promotion, advertising and public relations done all at once by one company is why IMC is the way to be. 


Natalie said...

I like your post! I agree - you would not want to put out competing messages about your company. The holistic approach ensures your customers have an exact image created in their minds about your company. This leads to brand loyalty and extended customer relationships!
I like the fun title too!

keshia said...

I agree with both of you, Jeff and Natalie. You want your message to be consistent so people don't get confused, but instead are most likely to act and purchase your product. Putting out competing messages really just works in the opposite manner and probably won't increase the company's revenue line. Luckily, IMC came about to allow PR and Marketing people to work together for the greater good of the company.

Akwesi Antwi said...

I totally agree with you! Can you imagine the CEO and the PR personnel sending different messages as to how the company's stock price is doing? There will be confusion on the market